#1 Lloyd DX

The Lloyd DX Minifigure (njo0108) is an exceptionally rare and desired LEGO collectible of Lloyd Garmadon in a "Dragon eXtreme" Suit. This specific Minifigure was included in only One Official LEGO Product, the 2014 Target Minifigure Gift Set (#5004076). The Set was a Limited-Time Target Exclusive in the US and also included Superboy, Fire Lavertus, and a Swamp Police Officer Minifigure. The product featuring Lloyd DX was released on November 30, 2014, as a Special Holiday Promotion. At Retail, the entire Four-Minifigure Gift Set had an original price of just $14.99 USD, or it was given free with a purchase of $45 or more of select LEGO Products. The Set and Minifigure Retired shortly after the promotional period ended, at the beginning of 2015. Due to its Extreme Rarity, a Used Lloyd DX Minifigure currently Sells for roughly $280-350 on eBay. A New, Sealed version of the Minifigure in Mint Condition can cost around $400-500 on eBay.
#2 Kabuki Nya

The "Kabuki Nya" Minifigure, (njo485) is a rare and highly detailed collectible from the Ninjago. This Minifigure was Exclusively released in only One Promotional Set, the (#5005257) NINJAGO Minifigure Collection. The Set was first released as a Limited-Edition "Bricktober" Exclusive on September 28, 2018. Due to being a Promotional Item, it had a very short availability period. The Minifigure Officially Retired from Retail just a week after its launch on October 4, 2018. The Original Retail Price for the Complete Four-Minifigure Collection Set was shockingly $7.99, and available as a Free Gift with purchase of over $50+ during the Promotion. Today, the price for a Used Kabuki Nya Minifigure on eBay is around $50 USD. A New, version of the Minifigure, (Sealed Inside the Bricktober 2018) can cost anywhere from $140-180, depending on the Seller and Condition of the box.
#3 Akita
The Human-Form Akita Minifigure (njo521) appears in only One Official LEGO Set. The Set she is included in is the "Castle of the Forsaken Emperor" (#70678). The Set containing the Minifigure was first released on June 1, 2019. The "Castle of the Forsaken Emperor" Set was officially Retired in December 2020. The Akita Minifigure itself did not have an individual Retail Price, as it was only available as part of the Larger Set. The Original Retail price for the Set was $99.99 USD. A Used Akita Minifigure currently costs $60-70 on eBay, depending on condition. The price for a New, Akita Minifigure generally ranges from $80-110 due to its Rarity.
#4 NRG Jay

The Highly Sought-After, NRG Jay Minifigure (njo061) was released Exclusively in only One Official LEGO Set. That single release was within the Ninjago Spinners set (#9570), titled "NRG Jay". The Set was first made available to the public on June 2, 2012. It was Retired shortly after its release, with an Official Exit from the market on July 11, 2012, contributing to its current rarity. At the time of its initial launch, the Set Retailed for an affordable price of $9.99 USD. Due to its Extremely Limited Production run and popularity, the Minifigure's Market Value has increased substantially since it Retired. A Used or loose version of the Minifigure alone typically costs between $100-160 on BrickLink or eBay. A New Minifigure, Sealed Set, can cost approximately $400-900, depending on the Seller and overall condition.
#5 Golden Master Overlord
The Minifigure is officially known as the Overlord (Golden Master) (njo0107). The primary antagonist, the Overlord, in his Golden Master Form from the Ninjago: Rebooted Season of the Animated Series. This specific version of the character appeared in only One Physical LEGO Set. The Set was (#70728), the "Battle for Ninjago City," which was the Largest Set of the Rebooted wave. The Set containing the Minifigure was first released on May 27, 2014. At release, the total Set Retailed for $119.99 USD. The Set and Minifigure Officially Retired on August 2, 2015. Today, the Minifigure alone in Used Condition can cost approximately $50-70 on eBay. A New Minifigure, can cost roughly $80-100, depending on the Seller and overall condition.
#6 White Nindroid
The "White Nindroid" Minifigure, also known by its Official Character name "Sentry General" is an Exclusive LEGO Ninjago Minifigure. The Official LEGO Minifigure (njo418) features a distinctive White and Silver Design with a bionic eye head wrap. This White Variant appeared in only One Commercially Available LEGO Product, making it an Extremely rare collectible. The Product was a Limited-Edition (#5004938) Ninjago Minifigure Collection, which was a 2017 Toys "R" Us Exclusive Bricktober Set. The Minifigure Collection Set was first released in October 2017 as part of a Special Promotion. Due to the Toys "R" Us bankruptcy issues occurring at the time, the Set had a very short market presence and Officially Retired in near December 2017. The Entire Set, which included Four Exclusive Minifigures (Neuro, Krux, Golden Power Kai, and the White Nindroid), Originally Retailed for $19.99 USD. Today, the individual White Nindroid Minifigure, typically costs anywhere from $50-70 for a Used Version. A New Minifigure, Sealed in the Bricktober 2017 box, can cost anywhere from $200-350 on eBay.
#7 Golden Power Kai

The "Golden Power Kai" Minifigure (njo0420) appeared in the 2017 Toys "R" Us Exclusive Bricktober Set. The Product was a Limited-Edition (#5004938) Ninjago Minifigure Collection, which was a 2017 Toys "R" Us Exclusive Bricktober Set. The Minifigure Collection Set was first released in October 2017 as part of a Special Promotion. The Entire Set, which included Four Exclusive Minifigures (Neuro, Krux, Golden Power Kai, and the White Nindroid), Originally Retailed for $19.99 USD. In Used Condition Today, the Minifigure typically Sells for approximately $50 on eBay. A New Minifigure, Sealed in the Bricktober 2017 box, can cost anywhere from $200-350 on eBay.
#8 Lloyd Possessed
The "Possessed Lloyd" Minifigure (njo154) is a popular and exclusive item from the LEGO Ninjago: Fifth Season, Possession. It is considered exclusive because of its unique design, which features Lloyd Garmadon when he was possessed by the Ghost Morro, a fan-favorite villain. The Minifigure includes unique features such as a yellowish-green head (different from the standard yellow) and detailed torso printing that displays a shattered bagua symbol and a Dragon Sigil on the back. This specific Minifigure appeared in just two Main Sets: the #70732 City of Stiix and #70736 Attack of the Morro Dragon. It was first released in North America on August 2, 2015, as part of the Summer wave of Ninjago Possession Sets. The Minifigure Retired from Retail when these Sets were discontinued, with the #70732 City of Stiix Set Retiring around February 11, 2017. As the Minifigure was only available in Full Sets at Retail, it did not have an individual Retail price, but the City of Stiix it came in Retailed for approximately $99.99 USD. Today, a Used Possessed Lloyd Minifigure typically costs between $60-70, while a New Condition figure can Sell for upwards of $80-110 on eBay.
#9 Lloyd Golden Oni (Mask)

The Lloyd (Golden Oni Mask) Minifigure is a unique and highly desired Ninjago collectible, recognizable by its distinct Golden Mask. It is considered exclusive because this specific version (njo0774) was included as a primary Minifigure in just One Main Retail Set, Lloyd's Golden Ultra Dragon (#71774). This Minifigure was initially released as part of the Crystalized Sets on June 1, 2022. The Minifigure, (with the Oni Mask) was never sold individually at a standard retail price in a store, but rather bundled within the Larger Set which Retailed for $150 USD. The Set Officially Retired from production on December 31, 2023, making the Minifigure harder to acquire directly from LEGO or major Retailers. Today, a Used version of the loose minifigure typically costs between $30 and $40 on eBay. A New, never-assembled Minifigure carefully removed from a New Set can range from approximately $70-90. Current market value fluctuates based on condition, included accessories (such as his staff and katanas), with prices generally averaging around $60.
#10 Jay DX
The Jay DX Minifigure, (njo0016) is a highly desired collectible in the LEGO Ninjago. Its exclusivity and rarity stem from being included in only two initial sets, which were released as Limited Edition Store Exclusives. This specific Minifigure appeared in exactly two Retail Sets: #2519 Skeleton Bowling and #2521 Lightning Dragon Battle. The Minifigure was first released to the public in early 2011, with the launch of the entire Ninjago product line. The figure Retired from production when its associated Sets were discontinued, which occurred around late 2011 and 2012. As it was never sold individually at Retail, the Minifigure did not have a standalone Retail price; rather, it was part of the total cost of the Complete Sets. Today, a Used Condition Jay DX Minifigure typically costs around $70, depending on its condition. In New Condition, collectors can expect to pay around, $80-110 on eBay.